During Fortune’s 2018 mighty women summit, Whitney Wolfe, the founder of Bumble disclosed that her company was planning to outspread their networking, dating, friend finding, and empowerment services to the Indian Market.
According to Ms. Wolfe, the women-first networking app had partnered with actress Priyanka Chopra to help them win the hearts of Indian women. The actress joined the networking site as a capitalist, marketer, strategist, and senior adviser.
“Priyanka Chopra is not only going to help us win Indian women, but also those from other parts of the world,” said Wolfe. Ms. Wolfe added that Bumble was dedicated to safeguarding its female client’s personal information while connecting with their matches.
Wolfe and Chopra started their partnership in 2017’s fall when Bumble launched its Bumble Bizz, a networking app that helped professionals to connect, share, and learn with other professionals.
Why Bumble partnered with Chopra
Bumble’s management decided to partner with Chopra since marketing dating apps to Indian women was quite challenging due to the stigmatization associated with online dating. Most sites like Tinder had fewer female clients.
On that account, actress Chopra could help Whitney Wolfe’s company to fight the stigma. As part of the fight against stigmatization, Bumble will allow its Indian clients to use their first names, instead of their full Queen Bee Whitney Wolfe Shows Us Around Bumble’s New Headquarters in Austin, Texas
About Whitney Wolfe
Wolfe was born in Utah, and she started her schooling at Memorial Catholic High School. She later joined Southern Methodist University where she pursued a bachelor’s degree in International Studies. Tinder and Bumble Are Seriously at War
After completing her studies, she partnered with other entrepreneurs to establish Tinder dating app. Whitney Wolfe helped the young app to market its services around various services, and within a short time, it had millions of customers. She is one of the brainpower behind the dating app’s accomplishments. Bumble founder feared she’d be blacklisted after Tinder lawsuit
After, two years Whitney Wolfe quit her job to start Bumble. Unlike his former company, Bumble offered dating, friend-finding, and professional networking services. It was the first site to encompass the services into one platform. Despite its young age, the company has close to 41 million clients, and it is honored as one of the fastest growing networking sites.